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Search Engine Optimization (SEO) is much more than a buzz word. It's a way of
life for the successful Web marketing company. We estimate about 100 criteria
which must be met before a Web site is truly Search Engine Optimized, and the
first 15 criterion are critical to having any reasonable visibility on the Web.
We understand that each Search Engine is different and we try to accommodate all
of them in a single site so you don't miss out on traffic you should be getting.
Pay-Per-Click marketing is an excellent way of getting your site noticed quickly
and ahead of the competition. However, Pay-Per-Click marketing can be very costly
if not administered by a proven professional. Money is wasted on Pay-Per-Click
marketing every day on unappealing, ineffective Web sites. An acceptable click-through
rate is about 4%. Our clients average 16.4% click-through rate because our sites
are built to handle pay-per-click marketing efficiently.
The ability to keep in communication with your visitors and customers is wildly underrated.
We always urge each of our clients to store all their contact and customer information
in a database so effective bulk communications are always available. Our
bulk communication techniques have been used successfully for more than ten years.
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| Statistics |
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We have always believed in real-time statistics so you know exactly what is happening
on your site, when, and by whom. The most important information to track for most Web
sites is the referring site, i.e. which site sent the visitor to your site and how. We
also believe strongly in tracking which pages are viewed most often and which are not
so that you can make necessary adjustments allowing your site to the most efficient
possible.
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| Reports |
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To have access to reports is an essential part of owning a successful Web site. However,
sloppy, cluttered reports are almost useless and can be overwhelming. We believe
in simple, effective reports which are consistently formatted showing only relevant
information.
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