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A successful, effective Web site has been designed with everything in perfect place like a puzzle. The look and feel must be pleasing, but not overwhelming. Graphics must be clean and organized with a consistent color scheme so they are easy on the eyes. The text must be descriptive, but not excessive and cluttered. It should be organized so the first-time visitor will have no problem finding the path to his/her objective. It must also be built to give search engines what they want to see and how they want to see it. If any of these pieces are not in place effectively, the Web site will be virtually ineffective.

When a visitor enters a Web site, he/she spends 15 seconds on average deciding whether or not to make the commitment to continue further or leave and likely end up at a competitor's site. 15 seconds is not much time and we have had great success over the years in sticking to this methodology.

Technologies
We are proudly loyal to Microsoft technologies including .NET development environment and SQL Server database. Our tests show Microsoft .NET blows away everything in both speed and flexibility. Additionally, Microsoft SQL Server is our database of choice for the same reasons.

Hosting
We host our client sites in various locations throughout the United States at only the best providers who guarantee 99.9% uptime and who allow us full control of our machines. For security reasons, we do not put any of our clients' sites on servers shared by third parties.

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